Pandemic puts a new lens on the value of proactive, preventative benefits
Drickus Maartens • July 17, 2020
Covid-19 peak demands pioneering approach to everyday life
As the Covid-19 peak hits South Africa, we are all being forced to find novel ways of managing daily risks as the world forges a path to a new normal. While every sphere of life has been touched by the pandemic, South Africa has no option but to keep moving forward, innovate and plan for the inescapable risks that have now become a reality of life – even for the most cautious.
“We have all had to assimilate facemasks, sanitising and social distancing into our daily lives, but we cannot pretend that these precautions are a talisman providing complete protection from the threat of Covid-19,” says Bianca Viljoen, spokesperson for Health Squared Medical Scheme.
“As the medical scheme that strives to have members covered from every angle, we are focused on protecting health long term, through early intervention and holistic support. From a healthcare funding perspective, it makes sense to enhance healthy members’ wellness as well as assisting at-risk members to better manage existing health conditions,” she explains.
According to Viljoen, the Health Professions Council of South Africa’s recent revision of guidelines pertaining to telehealth in response to the Covid-19 pandemic has opened up new frontiers in managing healthcare risks and resources effectively.
“The swiftness with which these guidelines were developed and adopted demonstrates our local healthcare professionals’ remarkable spirit of innovation in the service of patients. With medical consultations now just a phone call or video consultation away, this level of expert care is more accessible than ever. The convenience this offers healthcare consumers promotes earlier intervention, which is usually linked to better health outcomes,” she says.
Health Squared members were among the first to have private Covid-19 testing covered by their medical scheme, irrespective of the result. “This allowed those who were infected in the first wave of the virus to learn their status earlier, and take the appropriate measures not only to reduce their chances of becoming seriously ill, but also to self-isolate early and help limit the spread of this highly contagious virus,” Viljoen explains.
“Understanding that mental wellbeing and physical wellness are linked, all our members have free unlimited access to telephonic assistance with financial matters, psycho-social assistance and legal advice via the Agility Rewards programme. These assist services have particular significance in light of Covid-19, and are complemented with a health assist line that offers peace of mind as members know that healthcare advice from a team of nurses is only a phone call away.”
Through Health Squared, members living with chronic illnesses have always had access to Agility Health’s unique Patient Driven Care™ programme that supports them in adhering to their prescribed treatment. Today, this means that many of these individuals’ conditions are so well managed that they face no greater risk of severe Covid-19 than the general population.
“The pandemic has aroused a new awareness of health as a most precious asset. Having supported members to proactively reduce their clinical risks months and years before we had ever heard of the novel coronavirus, provides hope for better outcomes in the present Covid-19 scenario,” she says.
“For individuals and employers navigating this new world, it is reassuring to be covered by a medical scheme that is dedicated to optimising all-round health and wellness at all times, as well as providing for curative healthcare when the need arises,” Viljoen concluded.

Colorectal cancer, one of the most prevalent yet preventable cancers, can develop in the colon or rectum, often starting as small polyps that can quietly become malignant if left unchecked. Dr Mpho Ramabulana, a colorectal surgeon and gastroenterologist at Netcare Akasia Hospital, underscores the life-saving power of vigilance and the importance of early detection.

The lives of millions of South Africans with a litany of rare diseases can be vastly improved, and even saved, by addressing challenges in identifying, studying and treating their conditions. With Rare Disease Day on the 28th of February 2025, the Rare Diseases Access Initiative (RDAI) is driving an evolution of the country’s healthcare, through innovative strategies to better care for over 4.2million people living with an estimated 7000 rare diseases. “As our healthcare system faces significant changes in the years ahead, it is vital that we also advocate for people living with rare diseases in South Africa, especially those with limited healthcare access,” said Kelly du Plessis, CEO of Rare Diseases South Africa (RDSA), a member of RDAI. “As part of our ongoing research and awareness efforts, RDAI has conducted an initial analysis of the incidence and prevalence of rare diseases within the country.” This research will assist in improving access to healthcare, policy development, and patient advocacy, while giving critical insight into the challenges faced by patients. “According to research, some rare diseases affect fewer than 1 in a million people, while others, such as Down syndrome, cystic fibrosis, and haemophilia, have a more recognisable prevalence,” says Dr. Helen Malherbe, RDAI lead researcher on rare disease prevalence data. “Many conditions are undetected, underdiagnosed or misdiagnosed, with too many having no information available about them at all.” The RDAI was formed in 2019 to promote a more favourable environment for those impacted by rare diseases in South Africa. Participants include Ampath, the Board of Healthcare Funders (BHF), Discovery Health, Genetic Counsellors South Africa (SASHG), the Government Employees Medical Scheme (GEMS), Health Funders Association (HFA), Medihelp, Medscheme, North-West University (NWU), Rare Diseases South Africa (RDSA), the South African Medical Association (SAMA) and The South African Medical Technology Industry Association (SAMED). The Council for Medical Schemes (CMS) participates as an observer. In the same year, Rare Disease International signed a memorandum of understanding with the World Health Organisation leading to an international rare disease policy framework. In 2021, the United Nations General Assembly moved to adopt a resolution recognising 300 million people living with rare diseases worldwide. “A general lack of awareness and delayed diagnosis remain major hurdles for those affected by rare diseases. Policymakers and healthcare stakeholders need to prioritise access to treatment, diagnosis, and support for rare disease patients,” says Bada Pharasi, CEO of IPASA, “Through this initiative, working collaboratively with stakeholders at every level of the healthcare supply chain, we can bring real and meaningful change to those affected, including family members and care givers, through smart and efficient strategies.” The globally agreed definition of a rare disease is any medical condition with a specific pattern of clinical signs, symptoms, and findings that affects fewer than or equal to 1 in 2000 persons in a population. “Most are genetic, and some are inherited and passed down in families,” Malherbe says. “Some affect only the patient’s genetic recipe, while others may be acquired during life due to infection, trauma, or environmental effects. For many, the cause is still unknown. “These conditions mainly affect children, as they are largely incurable and many are life-threatening. Some require specialised and co-ordinated care, some have limited and expensive treatment options, while others have no information or effective treatments at all,” she adds. The RDAI is calling for a patient-centred care model built on equitable access, transparency and efficiency. Naturally, this model calls for the open participation of patients, the healthcare industry, health professionals, and the Government. “The most critical elements are robust diagnosis standards, improved access to treatment, data collection and management, co-ordination of care, measurement of outcomes and ongoing collaborative research,” du Plessis says. “We need to establish rare disease advisory committees, map gaps and opportunities, establish system requirements, create a roadmap and plan a phased implementation with clear timelines.” The RDAI states that these policy development steps would be a start in quantifying the disease burden and defining standards of care. This would be followed by building and strengthening the capacity to facilitate appropriate diagnosis, treatment, continuity and data monitoring. Thoneshan Naidoo, Chief Executive Officer of the Health Funders Association noted that, “We appreciate the unique opportunity provided by RDAI which enables stakeholders across the industry to work together and identify strategies that improve equitable access to the appropriate diagnosis, treatment and healthcare services for rare disease patients, in an affordable and sustainable manner, taking account of the other pressing needs across the healthcare system.” “True innovation in healthcare is only possible through partnerships and joint advocacy efforts that raise awareness and improve access to treatment. Our long-term goal is the development of a rare diseases policy framework and guidelines for coordinated care,” says Pharasi. “Our members are united in the commitment to unlocking improved patient outcomes and improving access to services and robust health needs assessment facilities.” he concludes. About RDAI The Rare Diseases Access Initiative (RDAI) is dedicated to advocating for improved healthcare access, policy development, and patient support for those affected by rare diseases in South Africa. The initiative brings together key healthcare stakeholders, including pharmaceutical associations, funders, genetic specialists, and patient advocacy groups, to drive impactful change. About RDSA Founded in 2013, Rare Diseases South Africa (RDSA) is a non-profit organisation advocating to ensure that people living with rare diseases and congenital disorders experience greater recognition, support, improved health service and better overall quality of life. Started out of personal need following the diagnosis of organisation founder, Kelly du Plessis' son, it became evident that there was a lack of awareness and support for rare diseases in general in South Africa. About IPASA The Innovative Pharmaceutical Association South Africa (IPASA) is a voluntary trade association representing 24 leading pharmaceutical companies committed to research, development, and innovation. Our mission is to drive healthcare advancement by advocating for policies that improve patient access to safe, high-quality, and affordable medicines.